At 23 years old, Gabriel Perez started as a client in commercial real estate when starting his first business owning a Crossfit gym. His agent, who exhibited great client relationship skills with his various holiday treats and greeting cards, managed to eventually convince Perez to become an agent himself.
As he embarked on this full-time real estate effort, he knew he had some hurdles to overcome. He had a healthy roster of potential clients through his years in the fitness sector, but with his know-how running a business, he identified the need to gain just as solid of a reputation in this new field.
He launched his business not by immediately prospecting or poaching a potential sale, but by sharing his success stories. He kept an approachable and thoughtful positioning with his network of clients and peers to build trust, and focused on teaching rather than selling. That slow and steady approach resulted in a strong foundation to build upon. With that solid base established and his proven integrity as a thoughtful agent, he was able to continue in the ideal trajectory of onwards and upwards.
"By nature, I'm a builder….The smaller the start, the better. I love the idea of building a company, building a team, building a brand, that before you know it, is bigger than you, and it starts to carry its own personality."
With Gabriel's ability to humbly take those steps back and study the things he is aiming to achieve, he found that putting himself in the lime-light was not necessarily the way to go.
"We tend to think that our brand is the hero. ...But if you really look at good stories that have been told ...you look at all these things, the hero is usually lost, and there's a guide that shows them what to do so that they can have success. ...I think very early on, I told myself, 'I'm not going to put myself in front of everybody as the hero; I'm going to offer myself as the guide, and every client that I help is now going to be the hero.'"
Furthermore, Gabriel looks at the entire client journey and obsesses over the details which include the little personal touches such as greeting cards and 'thank you' gifts. He understands that to bring that human aspect back into the mix makes a huge difference.
He also brings a full package deal with his listing agreement. In his preference to maintain his brand with options on vendor resources and a reliable listing team, he shows that he knows what works and what can really provide a standout experience for everyone involved -- buyers and sellers alike.
Gabriel has demonstrated success with a steadfast approach to launching a solid real estate business and has shown just how valuable building trust can be. His listing package bundled together through strong vendor relationships has truly reflected a strong and supportive foundation. It's another healthy example that there is no "I" in "team."
Visit Gabriel at theperezrealestateteam.com.
