Design Principle: How to Accessorize

“The only thing that separates us from the animals is our ability to accessorize”

         -Clairee Blecher

Steel Magnolias

This is the accessory wall in our Los Angeles warehouse, starring our LA Director Erin!

This is the accessory wall in our Los Angeles warehouse, starring our LA Director Erin!

Accessorizing is the great joy of designers everywhere.  It’s the little bits of ‘jewelry’ that allow a home to really pop.  Accessories are where a lot of the fun of design comes in.  Sofas, chairs, tables, they are all pretty basic and necessary, especially in staging, to show scale and dimension in a room.  They are not the sparkly, eye-catching touches, though, that accessories can be.

See our accessorizing installed live in this Seattle home!

See our accessorizing installed live in this Seattle home!

In home staging, we walk a fine line between over- and under-accessorizing a space. Too much and it feels like an outlet store; too little and you wonder why the place is unfinished.  We carefully craft every room to be the “just right” mix of design, inspiration and excitement that it needs.

Our design philosophy of Aspirational and Obtainable extends to every part of the staging.  We use a mix of styles, eras and materials in our accessories.  We like to use modern paired with vintage to give a cohesive look.  Accessories allow for character, humor, quirk, intrigue, notability.  They are the little ‘personalized’ touches that make a staged room have life.

We use accessories to bolster our color stories as well.  Each room Spade and Archer designs has one main color story to make it instantly recognizable in an online photograph.  We lay the foundation with neutral furnishing and then apply a layer of color with our linens, table top accessories and art.  Here is where we can play a little and customize the room to be unique among the thousands out there being viewed daily.

Accessories are meant to show off the features of a space and make a visitor feel right at home!

Accessories are meant to show off the features of a space and make a visitor feel right at home!

In order not to script a room too specifically, we use a mix of new, old, bright, muted, angled and soft accessories to give a complete picture while also letting the buyer use their own imagination.  For example, in order not to make a pink room feel too ‘girly’, we might sprinkle in some gray or black for a more sophisticated color pallet. All black can feel overwhelming, so we might mix it with other neutrals like white, gray and tan to make the room feel powerful yet elegant.

Pattern and texture are also great ways to use different accessories.  Maybe we do like an all-white room, but will choose throw pillows and blankets with different tactile feel. Different fabrics combine to make the color even more interesting.  Tone-on-tone patterns also add dimension to a monochromatic space. Mix and match different patterns in the same color family for added dimension and depth to a room.

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We are very lucky to be able to use art and accessories from different eras and styles.  A lot of our accessories add humor and wit to a room without being too overt.  Subtle hints at the past give the room life and vitality.  If we were to buy everything from a store it would look like a display and not a home.  This is an area where we can have a little fun so why not show off some quirky, one-of-a-kind pieces and impress the attentive home buyer? However they are used, accessories are the special little touches added to every room to make it stand out. 

Get your instant home staging price now by clicking here.

When Paying More for Staging Actually Gets You Less

Educating home sellers on the power of home staging requires contradictory messaging at times. We find ourselves making cases on both sides of the investment…. some days it’s, “Holy moly, please hire professionals and do not go the route of a budget stager,” and other times it’s, “A lot less money can be spent by taking the right steps.”

You’ve heard the saying: you get what you pay for.  But there are times when you pay more and get less.  This is especially true when it comes to staging.  There are times when going for the ‘budget stager’ becomes a budget buster.  

A homeowner came to us four months ago to get a staging quote.  They deemed our price too high and went with another stager that offered a lower monthly rate. After four months of this house sitting with no offers and no money coming to the homeowner (not to mention continued monthly payments going to their ‘budget stager’) they came back to us and asked for help.  We encouraged them to move out of their ADU and stage it along with fully staging the rest of the house.  Vacant homes look better and sell faster - that’s just a fact. No one wants to buy a home with someone else’s junk in the way.  Occupied homes make a buyer feel like a guest and not a tenant.  Clean up, move out and sell the house as intended.  

After the restage, they received an offer in two days.  Altogether, it was staged under a Spade and Archer Guaranteed Home Staging® program for 16 days and it sold.  The lesson here is to do it right the first time.  The homeowner actually paid MORE for their budget stager than they did for our top-of-the-line service.  On paper it looked good to start, but the reality is they way overpaid for subpar performance.  Not only did the homeowner get to pay more money over a longer period of time ($8000 for four months as opposed to $6000 for two weeks with us), but they had to incur all the other expenses that accrued over that four-month period.  They had to pay the mortgage, the insurance, the taxes, and the principle on top of a monthly fee for staging that wasn’t working.  What a waste of money!

 

AFTER the full home stage, this Portland house was ready to be listed again fresh!

AFTER the full home stage, this Portland house was ready to be listed again fresh!

Bargain hunting isn’t always a bargain.  Think of it like this: You go to the grocery store to buy a steak. You narrow it down to two options. You’ve got the family-size $10 chuck that looks okay or the $20 prime cut that looks amazing.  You opt for the cheaper piece of meat thinking it will suffice.  But when you get it home and cook it, it’s got a lot of hidden grossness you don’t really want anything to do with.  It ends up being chewy and tough and when it’s all said and done you got less and worse quality from the cheap meat than you would have gotten from the more expensive, yet perfect $20 steak.  Go for quality over cost-cutting and you will be satisfied every time.

AFTER the restage, it’s super easy to see how to use every single space in the home.

AFTER the restage, it’s super easy to see how to use every single space in the home.

Spade and Archer is the World’s First Guaranteed Home Stager® and we have over 10 years of experience selling homes quickly and for more money.  Our Guaranteed Home Staging® program is 98% effective. Our Pay-Up-Front, full staging is 93% effective. That’s a solid A no matter how you slice it. When we start doing partial staging, that percentage dips down to 86% which is decent B.  This only proves that when you start with an appropriately high level of intention and attention, you get appropriately high levels of return.

Some companies are now offering financed staging.  Don’t be fooled!  You have to pay interest on that and you still have to pay whether the house sells or not. You are still paying a ton of money, for a longer period of time, and with no guarantee that it will sell at all.  Why would you want to pay for staging years after you’ve sold your house and moved on?  At Spade and Archer, we never charge interest and you only pay us when the house sells. It makes sense.

Sunny, bright, spacious, functional, scaled, and completely appropriate for family living, this Portland home staging set the right course for this house to sell in days after months of inactivity on the market.

Sunny, bright, spacious, functional, scaled, and completely appropriate for family living, this Portland home staging set the right course for this house to sell in days after months of inactivity on the market.

You do get what you pay for so don’t short change yourself by paying more for less. We love to swoop in and save the day, but think how much more effective it would be if we were your first line of defense. It’s much better to get the job done right the first time without lingering bills. When you shop only by the price tag, you end up with chewy meat and half-ass staging.  Go for the filet mignon from the beginning and don’t look back.

Get your instant home staging price now by clicking here.


Design Principle: Designing for Photography

Many people ask why we place things where we do in our staging.  The long and short answer is: it’s all about the photograph.  Every home buyer’s first look at a property will be through listing photographs viewed either on their computer or cell phone.  That picture will be their first exposure and first impression of any property.  That is why the photograph is so important and why we spend so much time meticulously crafting that tableau.

Spade and Archer Home Staging in Los Angeles

Spade and Archer Home Staging in Los Angeles

We intentionally place art lower on the wall than you would if you were living in a home in order to get that art in the shot. A photograph should tell the story of the room in one brief glance.  Art placed out of the frame or too high to relate to the furniture in the room will seem disjointed.  It will actually call attention to itself and distract from the room. That is something we do not want.  We believe our staging should be the back-up dancer to the main show -- the home you’re selling. 

We try to think of where the best angle for the photo will be taken and what elements of the room as well as the staging that will be in the shot. We obviously take into account the 3D space when a person will be walking through it, but we pay very close attention to the 2D space of the photograph and the impression it gives as well. We want the space to make sense to a buyer when they walk through it, but we also want it to be easily relatable when looking at a tiny online photo.

BEFORE — this unstaged space is not optimized for photography.

BEFORE — this unstaged space is not optimized for photography.

AFTER - Spade and Archer home staging filled out this space making it camera ready in Wilsonville, OR.

AFTER - Spade and Archer home staging filled out this space making it camera ready in Wilsonville, OR.

We place furniture and art so that it will fill up a photograph and accentuate the architecture of the house.  “Windows sell homes” is a trope we hear all the time and it’s true.  We want to place furniture in a room to highlight those windows and not necessarily cover them up.  If a window is in a shot, we want a little something there as well to anchor it. Our placement actually draws attention to the architectural features while not distracting from them.  You may not place your bed or sofa near a window when you move in, but that is the difference between staging a home to sell and living in a home the way that suits you. What we do as home stagers is not design a space for the practical everyday life of a homeowner, but rather we craft an environment to highlight the architectural features and real-life dimensions of the property. The buyer is responsible for placing their furniture how it pleases them, we are responsible for placing furniture how it pleases the house.

The thoughtful subtleties of where and how objects are arranged is our greatest asset.  We take into account how the space will look in person.  We are concerned with the feel of an environment when a buyer walks through it.  We are also salesmen and our job is to get as many people into this house as possible so that it sells.  To that point, we pay very careful attention to the photographs, how they attract a buyer and ultimately how they are the best advertising tools to sell this home. 

Spade and Archer Professional Home Staging in Seattle, WA.

Spade and Archer Professional Home Staging in Seattle, WA.


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

Behind the Yard Sign: Being Different and Creating Real Estate Culture That Attracts with Jenelle Isaacson, Founder of Living Room Realty

After starting on a new career path with the prominent and established Hasson Real Estate Company in Portland, OR, Jenelle Isaacson recognized she was a bit of a punk rock black sheep within her team. Coming from a background in music and having been a part of the quintessential Portland culture of embracing weirdness, her network and client base of colorful folks around town put her on a sort of social pedestal as an agent. She found there was a niche market base of clients and peers that had yet to be represented in the big, adult, financial commitments in home-owning. 

Listen to the entire Behind the Yard Sign episode with Jenelle here.

Founder Jenelle Isaacson started Living Room Realty in Portland, OR because she looked around and didn’t see anyone in real estate that reflected her or her people. Fast forward a decade and this woman-owned company is rocking it!

Founder Jenelle Isaacson started Living Room Realty in Portland, OR because she looked around and didn’t see anyone in real estate that reflected her or her people. Fast forward a decade and this woman-owned company is rocking it!

Jenelle decided to jump on it. She was migrating from her rock n roll past into motherhood and decided to open Living Room Realty in 2009 (while very pregnant and eventually nursing her first child). Location is what set the company off with a strong start. If it weren't for the gut feeling of her very loyal colleagues, Jenelle would never have made the move to open her first office in one of the most visible blocks of Portland.

The chance to have immediate presence came as huge luck to Living Room Realty. They were positioned right next door to one of the best known and most recognized breakfast & brunch spots in the popular Alberta District, The Tin Shed. The location -- which had long, lingering lines of [hungry] folks -- resulted in a quickly growing clientele base. Their in-your-face presence to on-lookers with listings in the windows launched them to be known as a true local business in a time when Portland as a city (and people's desire to be a part of it) was booming. 

Living Room Realty was founded by Jenelle in the last Great Recession.

Living Room Realty was founded by Jenelle in the last Great Recession.

Jenelle was real to herself through the entire process and embraced being human. Rather than letting the collapsing market get her and the business down, she chose to not let it add to her very inundated line-up of tasks and company growth. Her drive and commitment to represent real people made her business extremely relatable and approachable in the community. 

Most local businesses in Portland that are built from the ground up have almost naturally found ways to cater to the community and listen to people they serve. Jenelle and her team took requests and inquiries to heart and developed services around them which eventually led to more growth and more chances for success. The need for rental housing placement for example — no one was doing that! And with that perfect location of visitors flocking to brunch and falling in love with the City of Roses, they had a slew of interest desiring their attention.

We love a good "flopportunity," and Jenelle shared one of the biggest of her career with us during our podcast chat. As Living Room Realty quickly grew, she was also facing a trial of a time with the recent recession. To be starting a real estate company in a recession is shear madness, but her knack for staying positive and trusting that it would all work out got her through. When recruiting for agents, she couldn't look at their numbers based on the market conditions of the time. She cared more about the people she brought on and their character during the hard times as she knew that their ability to connect with their community and their partners and neighbors would come back to serve them long-term. 

"I had to look for other cues, and we still recruit like this today. It's been such an opportunity to hold true to our values because we aren't obsessed with the producing." Jenelle continued, asking rhetorically, "How are you invested? ...because I know that when the market returns, your community will come back and return that support to you."

Jenelle and the people that make up Living Room Realty have essentially developed huge levels of loyalty with their fellow citizens and business partners in Portland, OR and beyond. Her ability to really see and hear her clients and also the team she surrounds herself with has created something bigger than just a real estate company. They have a hub for connectivity in a city that prides itself on community and local integrity. We're thrilled to be a friend of Living Room Realty for home staging and cater each other's needs as businesses, because we, just like Jenelle, see the bigger picture and recognize that there's more to life than just selling homes and making them look pretty. It's about our connections and the impacts we can make to do and feel better.


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.

Behind the Yard Sign: Listing Success with Get Happy at Home's Ian Gordon & Matt Miner of Coldwell Banker Bain

Everyone has the friend they know they can go to for a straight-up answer and a true conversation. At Spade and Archer, that friend is the team at Get Happy at Home. They're headed up by the dynamic duo of Matt Miner and Ian Gordon of Coldwell Banker Bain in Seattle, WA. Without them, we wonder if we would have even made it through the first wave of the Covid pandemic! Our working relationship is filled with more than just business as Matt and Ian come with not only true attention, strong vision, and a will to "make it right," but also a sense of humor that will get you through just about anything. In this latest episode of Behind the Yard Sign, we welcomed all of those things into our conversation with them as always.

Listen to the entire podcast episode here.

Matt Miner and Ian Gordon join Justin Riordan and Kelly Hanahan of Spade and Archer to talk about their successful listing process at Get Happy at Home in Seattle.

Matt Miner and Ian Gordon join Justin Riordan and Kelly Hanahan of Spade and Archer to talk about their successful listing process at Get Happy at Home in Seattle.

Matt and Ian are some of the most dedicated and passionate real estate agents that we know. They approach every Seattle listing and every client with the same valuable intentions and know that to make the experience worthwhile for everyone involved, everyone deserves to be treated well. This of course also applies to all the people that make the listing process work, too! Landscapers, painters, photographers, marketing staff, assistants, cleaners, home stagers... there are clearly many people that make a real estate community function, and Matt and Ian are extremely aware that no one is more important than the other. Their way of maintaining positive relationships and holding each other up within a buying or selling process has launched great success and growth, which of course, we as a vendor are always grateful.

Seattle’s Get Happy at Home always helps their sellers create strong listings by home staging and using other vendors to make the property shine online.

Seattle’s Get Happy at Home always helps their sellers create strong listings by home staging and using other vendors to make the property shine online.

There are a ton of steps that agents can do to promote their listings, businesses, and brands. Get Happy sets an impressive tone for what is possible and they are not afraid to commit to each phase of their process and meet every need that comes their way. That said, they also know what works and develop an action plan for their listings to get things moving. Listening and understanding their market and the audience of buyers within, their team set a course for transforming their many listings from a personal, individualized home to a blank yet exciting slate that just about anyone can relate to. What's impressive is their ability to also know how to make this transformative process understandable to their sellers! 

Get Happy’s process works! This Magnolia home went pending in seven days after listing!

Get Happy’s process works! This Magnolia home went pending in seven days after listing!

Matt and Ian, with their authentic and honest communication style, make the process relatable for their sellers to understand and therefore are given complete trust. Ian brings it home, stating, "Our only known form of communication is heavy humor and sarcasm. And so I think if we bring the data and we bring the knowledge and then we package it in this cute, sort of hilarious, funny way, it's also pretty disarming for people... and there's an inherent trust that kind of builds off of that." 

To expand upon their honest and authentic process, the two have worked tirelessly to generate a strong social media and web presence that mirrors their dedications and principles in the field, keeping it relative to what they know and to what they can live up to on a daily basis. "We want to model our marketing and our branding around the people that we want to work with too," adds Matt. They've developed an entity, both in-person and online, that caters mutually to the underlying needs of their clients and contractors. This way, they indirectly identify the people that they get along with and the people that will accept them for who they are. To Matt and Ian, it only makes sense that they accept those people as well.

Get Happy makes sure a potential buyer knows how to use every single space in a home by staging to every feature and functionality of the property.

Get Happy makes sure a potential buyer knows how to use every single space in a home by staging to every feature and functionality of the property.

In being unapologetically true to themselves while understanding the value of being kind and positive, the two have been able to carry their business a tremendous distance. After settling into their strong, energized presence, you quickly come to find that they are coming to you with a wealth of knowledge and ready to roll up their sleeves to strategize. "I think that if you do right by people, you put their interests at least equal if not greater than yours," Matt explains. His distaste for sales helped create a direct structure of working and communicating within his business. When asked about their secret sauce of success, Matt confides that he's very open and leaves it to his clients. "I don't tell them what to do. I never tell anyone what to do. I'm just consulting." It's a hands-off approach with inherent loyalty that is also coming from sincere experience. He continues, “it's a matter of showing a client what the potential earning looks like and then being correct."

All in all, the team at Get Happy at Home just want their clients and the people they include in their process to be… happy! Beyond the dedicated level of service and lively transparency, the team shines as a solid example of an honorable real estate group. Matt and Ian want great things for their clients and industry partners, but what's incredible is their ability to look beyond and aim higher. In reflection of what could really hold a business back, Matt instructs to "use your powers for good, and don't ever betray that trust between you and your client. Because if you do, your business will fail and you will fail and you won't have the esteem or integrity to stand upon that you need." 

Want to work with this magical duo and their team at Get Happy? Or maybe you want to learn more through following them through their endless amount of blogs or on social media? Check 'em out at gethappyathome.com. Trust us, it'll be a very fun time!


Spade and Archer Design Agency is a professional home stager in Portland, Seattle and Los Angeles. We start every single project with our Instant Price so let’s start the process of selling your home with an easy, free and instant quote. Spade and Archer is your no-risk, pay-at-closing, touchless installation, instant pricing home stager and we can’t wait to work with you.